ThirdLove Just Flipped Off Menopause With The World’s First Cooling Bra

Let’s talk about a drop that’s aiming to make us look and feel cool, Geeks—literally. Whether you’re navigating hot flashes, powering through perimenopause, or just tired of bras that feel like tiny furnaces, ThirdLove’s new TempSync™ collection is here to regulate the heat—and the conversation.

Wearable Tech Hits the Lingerie Drawer

When we think wearable tech, we often picture smartwatches or health rings—but what about what’s under your clothes? **ThirdLove’s TempSync™, launched today is flipping the script on performance wear by introducing temperature-regulating technology into bras and underwear. Yep, real innovation—right where you need it most.

At the heart of the collection is 37.5® Technology, a high-performance fabric originally used in men’s athletic wear. Powered by natural volcanic minerals, this material actively works with your body to regulate your core temperature. It absorbs and removes humidity vapor, cooling you down when you’re hot and insulating when you’re cold. It’s smart fabric, but intimate.

Hot Flashes, Meet Cool Innovation

Perimenopause and menopause can bring unpredictable temperature swings. TempSync’s thoughtful construction—lightweight perforated foam cups, breathable layers, and seamless stitching—is built for airflow. Whether it’s a midday hot flash or nighttime sweats, this collection keeps your skin cool, dry, and comfortable.

The wireless bra even has a tagless back closure and 2-in-1 adjustable straps, eliminating chafing while offering versatile support. And the hipster underwear? Looks like cloud-soft with adaptive cooling powers that keep irritation away. Sizes range from XS to 3X, and bras go all the way up to an H cup with ThirdLove’s signature AI-aided half-cup sizing.

Empowering Women with Conversation

ThirdLove didn’t just launch a tech-forward collection—they partnered with actress and menopause advocate Jennie Garth (yep 90210’s Kelly Taylor for you GenX’rs) to spotlight a topic many still whisper about: menopause. Garth, who’s openly shared her journey, is using her voice to normalize the conversation. “We deserve this moment,” she says—and we agree.

The goal? To remind women that they’re not alone, and that their changing bodies deserve support—literally and emotionally.

The TempSync Collection

Here’s what’s in the collection:

  • TempSync T-Shirt Bra – breathable, molded cups in 45 sizes, including half-cups
  • TempSync Wireless Bra – ultra-light, friction-free with 3x more size options than most wireless bras
  • TempSync Hipster – soft, sleek, and moisture-wicking to keep you cool all day

Available in classic Black, Taupe, and Air, prices range from $20–$78, and everything is available now at thirdlove.com.

Geeks, this is real wearable tech—no batteries, no sensors, just smart design meeting real women’s needs, now that’s what I call cool!

Source: PRNewswire 05.29.25


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